
The latter newspaper, however, was favourable in its reports on the Pakatan Rakyat political party.

In terms of differences in how the four daily newspapers featuring equality issue most prominently displayed on different ideologies and views. The finding shows that the most prominent issue is about candidates. The emerging issues were found consists of government formation, education, candidates, ethnic, elections, media, ruling party, Pakatan Rakyat, development, religion and security. The study using the tree nodes analysis technique and the findings through qualitative analysis reveals 11 issues and three themes from the newspapers studied. Agenda Setting Theory was used as the theoretical framework underlying this research. Thus, this study was conducted to identify issues featured in Utusan Malaysia, Berita Harian, Harakah and Suara Keadilan as well as the differences in the issues presented by the four newspapers during the Parliament Permatang Pauh election campaign period in 2008. Therefore, the way of information disseminate and issues deliver by them will enhance the fruitful in political landscape in Malaysia.

The usage of media through be-election can be a signal to political parties to plan their strategies and manifesto in future election. It is due to political change in Malaysian general election in 2008.

